Aaron Ahuvia, Ph.D., is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked in the top 2% of all scientists in the world by Stanford University. Dr. Ahuvia is the world’s leading expert on brand love, i.e., how love works when we love a brand, product, or anything else that isn’t a person. In his new book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, he takes a deep dive into our mysterious, tangled relationships with loved objects and activities. He is also a leading expert on the psychology of happiness, focusing on how money, shopping, and spending influence our well-being. His work has been featured in Time, The New York Times, The Wall Street Journal, Forbes, Apple News, and Glamour, and he has been a guest on the Oprah Winfrey Show.
In This Episode
- What is “brand love”?
- How objects connect us to people
- The Psychology and Boundaries of Love
- How companies betray consumers