Aaron Ahuvia, Ph.D., is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked in the top 2% of all scientists in the world by Stanford University. Dr. Ahuvia is the world’s leading expert on brand love, i.e., how love works when we love a brand, product, or anything else that isn’t a person. In his new book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, he takes a deep dive into our mysterious, tangled relationships with loved objects and activities. He is also a leading expert on the psychology of happiness, focusing on how money, shopping, and spending influence our well-being. His work has been featured in Time, The New York Times, The Wall Street Journal, Forbes, Apple News, and Glamour, and he has been a guest on the Oprah Winfrey Show.

In This Episode 

  • What is “brand love”? 
  • How objects connect us to people 
  • The Psychology and Boundaries of Love 
  • How companies betray consumers 


Aaron’s Website 


PBT Institute Membership 

Trust Again 2.0 

PBT Podcasts 

Healed or Hardened Quiz 

Post Betrayal Syndrome Quiz 

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